Texas Tech University

University of Wisconsin Oshkosh

University of Wisconsin-Sheboygan

Market Research Specialist at Northwestern Mutual

Northwestern Mutual

Market Research Consultant

Senior Market Research Specialist

Market Research Specialist

• Leveraged automation in the commercial landscaping industry through development of a new product launch plan for accelerated product adoption rates
• Generated value through competitive analysis and market research for an identified opportunity
• Collaborated within a cross-disciplinary and cross-university team to ensure diversity in plan development

The Commons

Corporate Innovator for Briggs & Stratton - Intern

Promoted to Student Lead/Student Manager position in May 2018 - managed library when staff members were not on duty; responsibly opened and closed the library and supervised other student employees

Lead - Circulation Desk Assistant

• Wrote and programmed a survey for Rockline’s online panel using clear and concise wording to collect data on consumer product usage trends to aid in effective-decision making on product offerings
• Analyzed, created, and presented reports to upper management on data collected from multiple online panel surveys to communicate gathered insights on how to best deliver products which will capture consumers’ needs
• Developed data collection spreadsheets for in-home consumer use tests, packaged product for testers, aided in post-use interviews, and entered consumer data in Excel to gain feedback on performance of newly developed products

Rockline Industries, people who make it right

Market Research/Consumer Insights Intern

• Supervised and trained student employees while managing daily operations and customer service for patrons to ensure a positive learning environment for more than 500 students
• Utilized Alma to share over 9 million library collection items across all 26 University of Wisconsin libraries to provide faculty and staff with a diverse set of resources to assist in academic research

Circulation Desk Assistant

• Organized and collected student and tutor contract information using various software in order to ensure continuous service to over 100 students and maintain accurate service usage records
• Provided guidance to students in finding tutors and campus resources to best supplement their classes and compliment their education

Office Assistant

• Assisted 15 students per semester in gaining extra support for higher academic achievement with pre-algebra through calculus by explaining complex course topics in easy to understand language 
• Provided confidence to students in their ability to problem solve independently on exams and homework by working jointly through practice problems related to coursework

Mathematics Tutor

• Aided library patrons by assisting with research and locating of academic materials, technical support with software, and responding to various campus inquiries to provide academic assistance
• Ensured patron access to current resources by processing periodicals and adding new books from resource orders into Alma while paying close attention to detail of call number accuracy

Michaela Possley