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    Diana Fricke

    Senior Director Qualitative Research

    Diana Fricke is a highly accomplished professional with a strong background in market research and consumer insights.

    She holds a MS in Market Research from the University of Wisconsin-Milwaukee and a BBA in Marketing from the University of Wisconsin-Whitewater.

    Diana has held key positions in reputable organizations, showcasing her expertise and leadership in the field.

    Her previous roles include Senior Director of Qualitative Research at GutCheck, Assistant Director of CX Strategy & Insights at Northwestern Mutual, and various positions at Kohl's Department Stores, We Energies, and Market Probe.

    With a wealth of experience in qualitative research, client experience, and consumer insights analysis, Diana Fricke brings a unique perspective and valuable skills to the industry.

    Diana Fricke
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    Location

    Greater Milwaukee