Michael Yaksich

Michael Yaksich is the Manager of Genesis Product Planning at Genesis Motor North America, located in the Los Angeles Metropolitan Area. He has an extensive background in automotive product strategy and customer insights, having held various significant roles in the industry.

Professional Experience

• Genesis Motor North America: Currently serves as Manager of Product Planning.
• Aura Beauty: Co-Founder since March 2021.
• SKIM: Vice President of Business Consulting from April 2021 to January 2023, where he oversaw automotive and mobility sector research.
• Cruise: Director of Customer Strategy from January 2019 to July 2020, focusing on customer insights for self-driving services.
• Cadillac: Held multiple roles including Senior Manager of Insights & Strategic Initiatives and Manager of Global Market Insights, contributing to product development and customer insights.
• Hyundai Capital America: Manager of Research & Insights from January 2014 to October 2015.
• Honda R&D Americas: Worked as Advanced Product Planning Manager and Consumer Research Analyst, focusing on market research and product strategy.

Education

Yaksich holds a Master’s degree in Sociology with a focus on Science & Technology Studies from the University of Maryland College Park, and a Bachelor’s degree in Sociology from Boston College. His academic background includes teaching and research in sociology, particularly in areas related to technology and social connections.

Michael Yaksich's career reflects a strong emphasis on understanding consumer behavior and integrating insights into product strategies within the automotive sector.1