Michael Xu

Michael Xu is a seasoned professional with nearly 15 years of experience, with over a decade of that time dedicated to the lighting industry.

His expertise lies in marketing, product management, and sales management within the lighting sector, where he has spent 9 years as a full-time sales manager and product manager, achieving remarkable success at Tridonic.

Michael excels in product marketing management, encompassing market analysis, business development, pricing strategies, product promotion, and more.

He possesses in-depth knowledge of various lighting technologies including LED drivers, light sources, control systems, IP/IoT lighting, smart control systems, E-home systems, and electric technology.

Michael is proficient in systems like 485, EIB, DALI, DMX512, as well as 1-10V, DSI, and DALI ballasts.

With a sharp business acumen, he specializes in business development within project channels and IoT lighting sectors.

His interpersonal skills are commendable, as he excels in fostering long-term relationships with lighting companies, governmental bodies, electrical consultants, lighting consultants, architects, and design institutes.

Michael Xu is a team player with excellent communication and negotiation skills.

He pursued his education at Guangdong Polytechnic Normal University and has held significant roles at Tridonic, including Senior Product Manager Global, Product Manager Asia Pacific for Gears Dimming & Controls, Regional Sales Manager for Hong Kong and Macao, Business Development Manager in Greater China, and other influential positions.

Before his tenure at Tridonic, Michael held key positions at MingShi Lighting, Clipsal, Nestle S.A., and Unilever, showcasing his diverse professional background and adaptability.