Alec Fielding

LED Sales Manager and Northern Area Sales Manager at TRIDONIC

Alec Fielding is a professionally trained and highly motivated Technical Sales Manager with over 7 years of industry experience. He excels in direct customer sales, contractual negotiation, and specification with OEM luminaire manufacturers. Specializing in sales and specification of electronic components, LED components, emergency, and controls across the UK, Alec collaborates closely with OEM luminaire manufacturers to offer cutting-edge technology for various applications such as retail, leisure, office, healthcare, commercial, residential, hospitality, exterior, and interior settings. He provides technical expertise in LED light sources, drivers, emergency systems, controls, signage, and conventional lighting like fixed output ballasts, dimmable ballasts, emergency lighting, HID, and controls.