Michael Smith

Swiss-American, multi-lingual brand strategist and marketing specialist

Michael Smith is the Founder of Brand Trail LLC, based in Jersey City, New Jersey. He is a Swiss-American brand strategist and marketing specialist with extensive experience in the industry. Smith is multilingual, speaking English, German, French, and Spanish.

Professional Background

Smith has held several significant roles throughout his career:

Brand Trail LLC: Founder
Fountain: Senior Director of Brand Strategy and Creative Content (March 2023 - Present), previously Director of Brand Strategy & Creative Content (September 2022 - March 2023).
Flow Finance: Head of Brand & Marketing (January 2022 - May 2022).
American Express: Served in various capacities including Director of Brand Strategy for Global Advertising & Brand Management from October 2018 to January 2022.
Avon Products: Worked as Global Brand Manager for Hair Care from December 2009 to October 2012.

In addition to his professional roles, Smith is also known for founding and managing a Swiss community in New York City aimed at fostering connections among newcomers.1 2

Education and Certifications

Smith has completed several certifications, including:

Nano Tips For Marketing Using AI Tools (LinkedIn, March 2024)
AI in Business Essential Training (LinkedIn, March 2024)
Harvard & American Express Certificate in Leadership Excellence (June 2017)

His diverse background and leadership roles highlight his expertise in brand strategy and marketing within various sectors.1 2

Highlights

Mar 19 · prweek.com

ID-PR vet Michael Smith brings NBA superstar Stephen Curry to new ...

Mar 19 · variety.com

Former ID-PR Exec Michael Smith Launches New Agency - Variety

Experience

Sr. Director, Brand Strategy and Creative Content at Fountain (March 2023 - Present)

Director, Brand Strategy & Creative Content at Fountain (September 2022 - March 2023), Head Of Brand & Marketing at Flow Finance (January 2022 - May 2022), Director Brand Strategy - Global Advertising & Brand Management at American Express (October 2018 - January 2022), Sr. Manager Brand Strategy - Global Commercial Services at American Express (September 2015 - October 2018), General Manager at Tyngu (February 2013 - December 2015), Co-Founder at Soshio (October 2012 - January 2015), Global Brand Manager Hair Care at Avon Products (December 2009 - October 2012), Global Associate Brand Manager, Hair Care at Avon Products (July 2008 - December 2009), Junior Brand Manager at Unilever (March 2006 - March 2008), Marketing & Communication Manager at Squeeze (Start-up) (January 2005 - March 2006), Marketing Assistant Internship at IBM (July 2004 - September 2004)