Michael Scott

Michael Scott is a highly experienced marketing professional with a background in managing marketing and financial services departments in international hard goods manufacturing and banking industries.

Throughout his career, Michael has demonstrated expertise in managing large product portfolios, conducting market research, leading product launches, analyzing marketing and sales programs, establishing brand positioning, and implementing tracking and reporting tools.

His specialties include Unique Selling Proposition (USP) development, communications strategy, website and Internet development, print and broadcast guidance, and trade show presence.

Michael Scott pursued his education at the University of Waterloo, Niagara College, and Wilfrid Laurier University, studying Law, Psychology, Business, and Philosophy.

He is the owner of Michael Scott Associates and has been involved in various volunteer roles and professional positions, including Motorcycle Training Instructor at Niagara College, Senior Financial Services Representative at CIBC, and Marketing Manager at Delta International Machinery.