Michael Saruggia

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Michael Saruggia is a prominent figure in the field of B2B go-to-market (GTM) strategies, particularly specializing in the use of Clay, a platform for building and scaling GTM systems.

Key Roles and Contributions:

Founder of The Clay Operator: Michael Saruggia is the founder of The Clay Operator, an educational and consulting company that helps professionals become high-paid, independent Clay Operators. The company offers various programs, including the Clay Scaler Handbook and the 1:1 Claygency Program, aimed at mastering Clay and combining technical and business intelligence to achieve superior results.1 2 3

Programs and Services:

Clay Scaler Handbook & Community: This is one of the most popular programs, providing access to a community of Clay entrepreneurs, weekly live sessions, and resources from Michael's network.1 2
Claygency Program: A 6-week one-on-one program designed to accelerate the learning journey, attract premium clients, and manage clients more efficiently.1 2
Consulting for B2B Companies: Michael works with B2B companies to build, scale, and integrate Clay into their GTM systems, including outbound playbooks, inbound strategies, CRM enrichment, and complex Clay integrations.2

Expertise and Recognition:

Certified Clay Expert: Michael is one of the very first Certified Clay Experts and is highly regarded for his detailed and actionable approaches to GTM strategies. He is praised by industry leaders for his ability to break down complex concepts into practical steps.1 4
Content Creation and Coaching: He actively creates content on Clay GTM systems, coaches other experts, and runs live events and a popular newsletter in the outbound and AI sales space.1 4

Professional Background:

Michael has also held roles such as B2B Growth Lead at LIFEdata AI and has been involved with other organizations like Clay Wizards, focusing on services related to Omni-Channel as a Service.

Overall, Michael Saruggia is a leading expert in leveraging Clay for effective B2B GTM strategies and is known for his practical, results-driven approach.