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Michael Rosin
Senior Director, Sales Operations @ TMB - FAST CTV/OTT, Social, Digital
Professional Background
Michael Rosin is a seasoned media sales professional with extensive experience across various platforms including OTT (Over The Top), CTV (Connected TV), social media, and digital environments. He has proven himself as a dependable leader in sales operations, demonstrating noteworthy expertise in managing sales processes, reporting, and training within dynamic media landscapes. With a solid background in content production—both video and written—Michael has made significant contributions to the field of media distribution across social, print, digital, and streaming TV.
Michael's career is marked by key positions that have shaped his understanding of programmatic revenue, third-party (3P) and first-party (1P) data, and yield management strategies. His comprehensive skill set enables him to assess and optimize media sales operations effectively, ensuring that teams and organizations meet their strategic goals.
Education and Achievements
Michael Rosin earned his Bachelor of Arts degree in Business Administration with a specialization in Marketing and Economics from Illinois Wesleyan University. This robust educational background laid the foundation for his successful career in media sales and operations. His studies have instilled in him a thorough understanding of market dynamics, consumer behavior, and strategic planning, which he continues to leverage in his professional endeavors.
Michael’s career path includes notable roles at some of the leading companies in the media industry. Currently, he serves as the Senior Director of Sales Operations at Trusted Media Brands (TMB). In this pivotal role, he oversees and optimizes sales processes, ensuring that his team aligns with organizational goals and drives revenue growth.
Prior to joining TMB, Michael made strides at Jukin Media where he held multiple positions, including Senior Director of Sales Integration and Director of Sales Integration. His ability to integrate sales strategies not only improved operational efficiency but also enhanced the overall effectiveness of the sales team. Before his time at Jukin Media, he played an important role as a Senior Sales Planner, where he was instrumental in developing sales strategies that resonated well in a competitive environment.
Michael also garnered significant experience at Rant, Inc., where he served as both VP of Marketing Strategy and Analysis and was involved in sales strategy and planning. His role here involved analyzing market trends, developing strategies, and implementing initiatives to maximize revenue and customer engagement. Earlier in his career, he worked as a Research Associate at Ipsos and as an Associate Analyst at C&R Research, which provided him with a solid analytical foundation that continues to inform his professional practice.
Notable Achievements
Throughout his career, Michael Rosin has demonstrated an unwavering commitment to excellence and innovation in sales operations. His achievements can be attributed not only to his deep knowledge of the media industry but also to his ability to adapt to rapid changes in technology and consumer behavior.
At Trusted Media Brands, Michael has played a critical role in advancing the company’s sales initiatives, leading to significant revenue growth year over year. His insights into programmatic sales have positioned TMB as a leader in the competitive media landscape. Additionally, his successful integration efforts at Jukin Media streamlined processes that resulted in faster go-to-market strategies and improved sales performance.
Michael's contribution to the media industry extends beyond sales operations; his involvement in training and developing sales teams has built a culture of learning and growth. He has mentored countless young professionals in the media sales field, sharing his expertise and insights, which has had a lasting impact on their careers.
Through insightful reporting and an analytical approach to sales, including yield management strategies, Michael has ensured his teams employ data-driven decision-making processes that facilitate continued success and innovation in sales.
In a rapidly evolving industry, Michael Rosin stands out as a dynamic and dedicated professional who consistently drives results. His knowledge and experience make him an invaluable asset in any media sales environment, and he continues to seek opportunities for growth and excellence in his field.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.