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    Charles Krell

    Media sales professional with experience in TV, Digital, Cinema and OOH

    Professional Background

    Charles Krell is a dynamic and results-driven sales professional with an impressive track record in generating consistent revenue across various media platforms. With a rich background in integrated programs spanning television, digital, cinema, and out-of-home (OOH) advertising, Charles has solidified his reputation as a leader in the industry. His diverse expertise includes selling over-the-top (OTT) and connected TV (CTV) advertising, programmatic solutions, social media campaigns, mobile and display advertising, podcasts, and branded content. This breadth of experience allows him to navigate and thrive in the rapidly evolving landscape of media and advertising.

    With a history of cultivating and nurturing high-level relationships with key clients and agency decision-makers, Charles has played a pivotal role in video investment, digital strategy, planning, and OOH group dynamics. His ability to understand the intricacies of clients' needs and deliver tailored solutions has established him as an invaluable asset in every organization he's served.

    Charles has also embraced management and mentorship roles, showcasing his dedication to developing the next generation of sales talent. His approach as a player-coach empowers junior salespeople to excel in their careers, fostering a culture of learning and growth within sales teams.

    Education and Achievements

    Charles pursued his academic journey at the State University of New York at Oneonta, where he earned a Bachelor's Degree. This foundation in higher education equipped him with the theoretical knowledge and critical thinking skills necessary to navigate the complexities of the media sales landscape. His educational background has undoubtedly contributed to his analytical approach and problem-solving abilities in the field.

    Throughout his career, Charles has held several key positions at reputable organizations, each contributing to his professional growth and expertise. He has served as the National Account Director at National CineMedia, where he played an integral role in driving sales and expanding the company’s market presence. His leadership and strategic vision have been essential in achieving the organizational goals set by NCM.

    Before his stint at NCM, he was the Director of Sales for Cracked.com at The E.W. Scripps Company, where he successfully led sales initiatives that significantly increased revenue streams. He previously also served as a Senior Account Executive at Cracked.com, building a strong foundation in digital media sales and content marketing.

    In addition to these roles, Charles's career includes significant experience as a Digital Media Sales Consultant at Ranker, Senior Account Executive at NBCUniversal, and Director of Interactive Sales at the National Hockey League. His diverse background also encompasses work as a Senior Account Executive in digital media at World Wrestling Entertainment, where he honed his skills in promoting engaging content and innovative ad solutions.

    Furthermore, he started his career as an Account Executive at CBS Sports.com, progressing through various roles such as Sales Planner/Junior Account Executive and Sales Assistant/Sales Coordinator at Turner Broadcasting. Each of these experiences shaped his understanding of the media industry and enhanced his sales acumen, building a solid foundation for his future successes.

    Achievements

    Charles Krell's career is marked by significant achievements that highlight his commitment to excellence and innovation in media sales. His ability to drive substantial revenue growth through integrated multimedia programs is unmatched, making him a sought-after professional in the advertising landscape. He has successfully led teams, cultivated strategic partnerships, and introduced robust sales processes that have resulted in exceptional results for the organizations he has been part of.

    His dedication to mentoring young sales professionals is reflected in the numerous junior staff members he has guided throughout his career. By sharing his wealth of knowledge and best practices, Charles has contributed to the personal and professional growth of many aspiring salespeople, ultimately strengthening the sales teams in which he has worked.

    With a blend of strategic insight, a profound understanding of the media landscape, and strong interpersonal skills, Charles Krell continues to leave a positive impact across various sectors of media and advertising. His relentless drive for revenue growth and client satisfaction ensures that he remains at the forefront of the industry, consistently adapting to new trends and technologies while fostering collaborative relationships with clients and partners.

    Related Questions

    How did Charles Krell cultivate such high-level relationships with clients and agency decision-makers?
    What strategies did Charles Krell employ to drive revenue growth in digital media sales?
    In what ways has Charles Krell contributed to the development of junior salespeople in the advertising industry?
    How does Charles Krell stay updated with the rapidly changing landscape of media and advertising?
    What were some key projects that Charles Krell led during his tenure at National CineMedia and The E.W. Scripps Company?
    Charles Krell
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    Location

    New York, New York, United States