Michael Roberts

Director of Social with 10+ Years Experience in Sports and Entertainment

Michael Roberts is a digital marketer with a wealth of experience in email, automation, pipeline nurturing, and operations. He has worked with small teams throughout his career, which has helped him develop an ability to work quickly, prioritize well, and get the job done. Michael has built marketing and sales funnels, lead scoring systems, and digital experiences from the ground up, and he's facilitated alignment between marketing and sales teams. He has also created marketing attribution models and helped to simplify marketing funnels for small teams. Currently, Michael is the Head of Demand Generation at CloudApp, where he has doubled conversion rates and built a content strategy that has driven the open rates of their newsletter consistently above 45%. Michael is passionate about building better relationships with his ICP, simplifying marketing funnels, and letting the market drive marketing strategy. Outside of work, he enjoys God, family, sports, photography, fly-fishing, gardening, and banjos.

Experience

Director of Social Media at CSI Sports (November 2023 - Present)

Social Lead at I Will Teach You To Be Rich (April 2022 - September 2022), Senior Director of Social Media at Professional Fighters League (April 2022), Director of Social Media at Professional Fighters League (July 2018 - March 2022), Manager of Social Media at Paramount Network (September 2017 - July 2018), Social Media Manager at Spike TV (May 2015 - September 2017), Social Media Producer at Spike TV (April 2014 - May 2015), Coordinating Producer, Digital and Social Media at Spike TV (August 2011 - April 2014), Computer Technician at University of Maryland (August 2009 - July 2011), Intern at Bethesda Magazine (September 2010 - December 2010)