Amanda Hicken

Amanda Hicken is a seasoned digital marketing and communications professional, with over 12 years of experience leading effective campaigns in the industry. She brings a wealth of expertise and leadership to her current role as National Director of Marketing Communications at the Pediatric Brain Tumor Foundation, where she is in charge of developing comprehensive strategies to increase engagement, retention, and revenue. Prior to this, Amanda held a senior marketing manager position at PR Newswire, overseeing social media, demand generation, content marketing, and media and customer relations efforts that drove website traffic and revenue growth.

Amanda holds a Bachelor of Arts degree in Communication and English Literature from La Salle University, and has a diverse professional background that includes experience as a Communications Manager, Public Relations Consultant, Blogger, and Coordinator of Marketing/Public Relations, among others. Throughout her various roles, she has demonstrated proven skills in audience relationship building, media relations, social media management, and email marketing, and has a talent for creating compelling content that resonates with diverse audiences.