Michael Ro is a seasoned data analyst with a specialization in consumer values and behavior, especially among Millennials, Media and Entertainment. With a Master's Degree in East Asian Studies from Stanford University and a Bachelor's Degree in East Asian Languages, Literatures, and Linguistics from the University of Pennsylvania, Michael's academic background ensures he brings both expertise and precision to his analyses. As a Principal at Gartner, Michael has gained extensive experience in conducting data analysis and research, which enables him to provide businesses with crucial insights into their target markets to drive business growth. Prior to joining Gartner, Michael served as a Lab Manager at Brauer Group Lab at the University of Wisconsin-Madison.