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Michael Pratt
Panamplify helps ad agencies and brands make sense of all their marketing data via custom reporting. I created Digital Fight Club because I find conference panels boring.
Michael Pratt is a well-versed professional with a strong background in marketing agencies and operations. As the former CEO & Co-Founder of Panamplify, he is dedicated to providing comprehensive client reporting solutions for all types of marketing agencies. With a focus on integration and automation, Panamplify's platform streamlines reporting processes, allowing teams to concentrate on value-adding tasks rather than creating reports.
Michael's educational journey includes a BSME in Aerospace Engineering from the United States Military Academy at West Point and an MBA in Finance from Duke University - The Fuqua School of Business. His academic foundation has equipped him with a diverse skill set that intersects technology, engineering, and business.
Throughout his career, Michael has held various leadership roles in different organizations. As the Former President & Founder of Digital Dallas and a Former Managing Partner at Modulus Capital LLC, he has demonstrated his entrepreneurial spirit and strategic acumen. He has also been involved in the tech industry, having served as the Former Director of Business Development at Carrot Creative and an Equity Trader at Goldman Sachs.
Michael's passion for innovation and problem-solving is evident in his involvement in organizations like the Digital Fight Club, where he served as the Founder & Host. Additionally, his experience as a Captain in the US Army has instilled in him values of discipline and leadership, which he carries into his professional endeavors.
In his spare time, Michael enjoys discussing marketing agencies, operations, and the impact of Ad Tech on the industry. He is an advocate for enhancing current practices and finding solutions to industry challenges. Outside of work, he finds solace in indulging in passions like wine tasting and cycling, striking a balance between his professional and personal interests.