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    Mike Glaser

    Marketing + General Management - PepsiCo, Jet.com/Walmart, Google

    Michael "Mike" Glaser is the VP of Digital Commerce Marketing at PepsiCo.12 He leads the Customer and DTC marketing team for PepsiCo's Digital Commerce organization, responsible for driving portfolio growth across various channels including pure play, eGrocery, aggregators, rapid delivery, and direct channels.1

    Prior to joining PepsiCo in 2021, Glaser held marketing positions at Walmart/Jet.com, Google, and The Coca-Cola Company.1 He is an alumnus of The College of William and Mary and The Kellogg School of Management at Northwestern University.13

    At PepsiCo, Glaser is involved in managing retail media and using digital tools and data to drive more effective consumer engagement.2 He has introduced a framework for evaluating retail media campaigns based on three key concepts: Targeted, Measurable, and Scalable.2

    His LinkedIn username is mikeglaser12, as confirmed in the query.3

    Highlights

    Oct 18 · chicory.co
    Chicory's Three Key Takeaways From Groceryshop 2024
    Oct 10 · adlingo.org
    PepsiCo: Seizing Opportunities in Retail Media - ADLINGO
    PepsiCo: Seizing Opportunities in Retail Media - ADLINGO
    Aug 5 · groceryshop.com
    Mike Glaser - PepsiCo - Groceryshop

    Related Questions

    What are Mike Glaser's key achievements at PepsiCo?
    How did Mike Glaser's roles at Walmart and Google prepare him for his position at PepsiCo?
    What strategies does Mike Glaser use to drive portfolio growth at PepsiCo?
    How does Mike Glaser's framework for retail media campaigns work?
    What is the Consumer Data Management & Analytics (CDMA) platform that Mike Glaser mentioned?
    Mike Glaser
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    Location

    New York, New York, United States