Michael Payne

Michael Payne is a renowned figure in the sports marketing industry with an exceptional track record of being at the forefront for over four decades. His significant contributions to this field have earned him recognition by Ad Age as one of the world's 50 most influential marketeers.

Payne has been a pioneer in transforming the sports marketing industry from Olympics to F1, with a substantial brokerage of over $25 billion deals for the industry. He has also competed as a former professional freestyle skier and has a strong passion for sports.

Payne studied at Highgate School, and his professional journey includes serving as Chair and CEO of Payne Sports Media Strategies. He was also a Special Advisor to Bernie Ecclestone in F1 at F1 - Bernie Ecclestone, Director of Marketing / Broadcast Rights at the International Olympic Committee, Olympic Project Director at ISL Marketing, West Nally Manager and Professional Athlete.

Overall, Michael Payne's vast experience, expertise, skills, and interests in sports make him an exceptional force in the sports marketing industry.