Matt Farrell

Matt Farrell is a seasoned sports industry professional with extensive experience in sports marketing and management. He currently holds several key positions:

Current Roles

• President of Farrell Sports: Farrell founded this sports marketing consulting firm in August 2020.12

• CEO of Bat Around: He leads this startup company that aims to gamify the batting cage experience, described as "Top Golf for baseball".13

• Strategic Advisor to PBX Pickleball: Farrell provides expertise in marketing, sponsorship, and strategic partnerships for this pickleball-focused company.1

Professional Background

Matt Farrell has a diverse career history in the sports industry:

• Golf Channel: Served as General Manager of Alternative Golf and Executive Director of World Long Drive from 2018 to 2020.1

• USA Swimming: Held the position of Chief Marketing Officer for 13 years (2005-2018).1

• United States Olympic Committee: Worked in various roles, including Associate Director of Entertainment Properties (2000-2005).1

Education and Expertise

Farrell studied Broadcast Journalism at the University of Arkansas.1 His areas of expertise include:

• Sports marketing and sponsorship
• Digital marketing and communications
• Strategic planning and business development
• Event marketing and management

Throughout his career, Farrell has worked with numerous high-profile sports organizations, including the U.S. Olympic and Paralympic Committee, USA Pickleball, and USA Wrestling.12