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Michael Nieves
Owner/President, Sugaroo! Music
Michael Nieves is the Owner and President of Sugaroo! Music, a company he founded in January 1999. Sugaroo! specializes in music licensing and marketing, representing independent labels, artists, and music publishers for various visual media projects, including TV shows, films, advertising campaigns, and video games. Under his leadership, the company has licensed over 12,000 songs for a wide range of productions, from major advertisements to indie films.13
Nieves has extensive experience in the music industry, focusing on building relationships with music supervisors and ensuring that the music represented by Sugaroo! meets the needs of various projects. His approach emphasizes providing excellent service to clients and maintaining a deep understanding of the music he represents.14
He is based in Culver City, California, and has a professional presence on LinkedIn, where he connects with over 500 industry professionals.25