Michael Merriman

Michael Merriman is a Member of the Board of Directors at Saint Helena Forum, a position he has held since June 2019.2 He is an experienced professional in the wine and spirits industry with a strong background in marketing and beverage operations.2

Professional Experience

Merriman has an extensive career in the food and beverage industry, particularly in California, dating back to the early 1970s.1 Some key positions he has held include:

• Owner/Principal of Paladin Wine Marketing (October 2002 - Present)2
• Wine Specialist at Frog's Leap Winery (June 2021 - June 2023)2
• Sr. VP - Marketing & Identity at Jackson Family Farms (November 2000 - October 2002)2
• Director of Beverage Operations at California Cafe Restaurants (1994 - 2000)2

Expertise

Merriman's areas of expertise include:

• Wine and spirits consulting
• Marketing strategy
• Beverage program management
• Brand development
• Direct marketing

He has been particularly noted for his ability to assist wineries in understanding and defining their brand personality, image, and marketing strategy.1

Education

Merriman holds a BS in Hotel Administration from Cornell University, which he attended from 1975 to 1977.2

Role at Saint Helena Forum

As a Board Member of the Saint Helena Forum, Merriman contributes his extensive experience in the wine and food industry to the organization's mission. The Saint Helena Forum appears to be focused on cultural and educational initiatives in the Saint Helena area.13

Michael Merriman's background in the California food and beverage scene, combined with his marketing expertise, likely provides valuable insights to the Saint Helena Forum's efforts to promote cultural and educational activities in the region.