Michael J. Goldstein

Michael J. Goldstein is the Founder and Managing Director of Prosecco.com, a platform dedicated to promoting Prosecco wines. He has been instrumental in establishing Prosecco International, which aims to create a unique identity for its flagship brand, Bella Principessa, amidst a crowded market.

Professional Background

Goldstein has a rich entrepreneurial background, having developed marketing and sales strategies that leverage technology and pop culture. His experience spans both the USA and the UK, where he has successfully launched various beverage brands with innovative packaging and competitive pricing. He emphasizes using big data analytics and machine learning to identify market opportunities and enhance online visibility.1

Key Achievements

• Prosecco.com: Under his leadership since November 2019, the site has become a significant player in consumer discovery for Prosecco, attracting over 1 million monthly searches.
• Brand Development: Goldstein has trademarked several beverage brands and has a history of taking concepts from inception to market.
• Event Marketing: He founded an event marketing company that organized high-profile events featuring celebrities and influencers.1

Education

Goldstein holds a BA in Business & Marketing from the University of Westminster, where he studied from 1992 to 1996. His earlier education includes time at Highgate School and University College School.1

Skills and Expertise

His skill set includes:

• Growth hacking
• Brand and product development
• Strategic planning
• Audience acquisition
• Sales and distribution

Goldstein's diverse experience also includes partnerships with major retailers and securing licensing deals with notable brands.1