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Michael Horowitz
Director, Digital Fundraising at Smile Train
Michael Horowitz is currently the Director of Digital Fundraising at Smile Train, specializing in digital acquisition and retention strategies. With a focus on creative strategy, marketing CRM, programmatic display, paid search, paid social, online video, mobile, email, marketing automation, lead generation, SMS, conversion rate optimization, analytics, and agency management, he brings a wealth of experience to his role. Michael has a B.B.A. in Marketing from Pace University and has held various digital strategy positions in organizations like Cadreon, ID Media, Merkley + Partners, and Morpheus. Outside of work, he enjoys punk rock, frisbee, and cortados.