Michael Froment

Michael Froment is the CEO of Commanders Act, a European company specializing in enhancing digital team efficiency through data-driven solutions.

Commanders Act offers software as a service (SaaS) solutions to optimize the control of prospect and customer data, facilitating improved digital transformation management for clients.

With a focus on data management optimization, Commanders Act boosts operational agility, speeds up campaign execution, enhances consumer experiences, maximizes ROI, and provides insights into online campaign attribution for both online and offline sales.

Michael Froment's educational background includes a diverse range of studies, from Econometrics and Statistics to Marketing and Literature, reflecting a broad academic foundation.

His expertise spans across various areas including Tag Management, Attribution Management, Data Science, Conversion Optimization, Web Analytics, Persuasive Design, and User Experience, demonstrating a multidisciplinary skill set.

As the leader of Commanders Act, Michael Froment drives the company's mission to empower digital teams with innovative solutions that elevate online marketing performance and advertising efficiency.