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Michael Froment
CEO chez Commanders Act
Michael Froment is the CEO and co-founder of Commanders Act, a European company that provides a Customer Data Platform to help digital teams work more efficiently by leveraging data.12 He has been in this role since May 2020.3
Background and Education
Michael Froment has a diverse educational background:
- Maitrise d'Econométrie (Econometrics) from Université Lumière Lyon 2 (1992-1993)
- DEA de Marketing, Sciences de Gestion from Université Paris - Val-de-Marne (Paris XII) (1994-1995)
- Licence de Lettres Modernes (Modern Literature) from Université Lumière Lyon 2 (1989-1992)
- Deug Mathématiques appliquées et sciences sociales from Université Claude Bernard Lyon 1 (1989-1991)3
Professional Experience
Froment has had a varied career in the marketing industry:
- Started as a Chargé d'Etudes Métodologie at INSEE in 1994
- Worked at Taylor Nelson Sofres as a Chargé d'Etudes Sémiométrie in 1995
- Served as a Professor of Marketing at CNAM, Leonard de Vinci, and Paris XII from 1996 to 2000
- Held the position of Responsable Business Developpement at Tarsus Groupe Mm from 2000 to 2003
- Worked as VP Global Accounts at AT Internet (XiTi) from 2003 to 2011
- Became CEO and Président-directeur général of Commanders Act in 20114
Expertise
Michael Froment is considered a thought leader in the field of business management, strategy, and online analytics.3 His expertise includes tag management, attribution management, data management platforms, database marketing, data science, attribution modeling, datamining, conversion optimization, marketing metrics, campaign tracking, web analytics, persuasive design, ergonomy, and user experience.3
Languages
Froment is proficient in multiple languages:
- French (native or bilingual proficiency)
- English (full professional proficiency)
- Spanish (professional working proficiency)3
As the CEO of Commanders Act, Michael Froment leads a company that helps digital teams optimize data management, increase campaign implementation speed, enhance user experience, maximize ROI, and improve understanding of omnichannel campaigns.2