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Michael Crocco
Global Marketing Manager at New Balance
Professional Background
Currently serving as the Global Go-To-Market Strategy Lead for the baseball and tennis categories at New Balance, Michael Crocco brings a wealth of experience and knowledge to the sporting goods industry. His role at New Balance, based out of their Boston headquarters, involves crafting and executing innovative strategies that resonate with athletes and consumers alike. With a proven track record of success in various global marketing roles, Michael has become a significant player in enhancing brand visibility and market penetration within the competitive landscape of sports.
Prior to his current position, Michael held several key roles within New Balance, including Global Sports Communication Associate Manager. In this capacity, he was responsible for developing global communication strategies that effectively aligned with the company's core values and voice. His rich experience in athletics marketing and communications has allowed him to play an instrumental role in elevating New Balance's presence on an international stage.
In addition to his tenure at New Balance, Michael has also made notable contributions to Red Bull Media House, where he served as an Athlete Activation & Communication Specialist. This role involved working closely with athletes and influencers, driving their activation and engagement with the Red Bull brand. Michael's expertise as a Global Marketing Manager, combined with his hands-on experience in athlete advocacy and communication, has equipped him with a unique perspective and an expansive network within the sports marketing industry.
Education and Achievements
Michael Crocco's solid educational foundation in Business and Marketing was established at the University of Pittsburgh, where he honed his analytical and strategic thinking skills. This academic background laid the groundwork for his career in marketing within the sporting industry. His educational journey has enabled him to develop a keen understanding of consumer behavior and market dynamics, essential for crafting effective go-to-market strategies.
Throughout his career, Michael has been actively involved in various projects and initiatives that have underscored his commitment to the sports marketing field. His time as a Field Marketing Specialist at Red Bull saw him cultivating grassroots marketing initiatives that engaged local communities through sport and recreation. Furthermore, his earlier experiences as a Student Brand Manager and Project Manager provided him with a versatile skill set that has proven advantageous in his subsequent positions.
Achievements
Under Michael's leadership, the marketing strategies formulated for both the baseball and tennis categories at New Balance have consistently delivered measurable results. His ability to connect with target audiences through authentic messaging and innovative campaigns has led to increased brand loyalty and heightened consumer interest.
Michael's journey through various roles, including his time as an Internship participant at Windells Camp and as a Terrain Park Crew member at Seven Springs Mountain Resort, showcases his dedication to understanding the nuances of the sports and recreational environment. Each position has contributed to his expansive knowledge of the industry, facilitating an impressive career trajectory.
As a passionate advocate for sports marketing, Michael Crocco continues to seek opportunities for growth and advancement within the field, striving to drive impactful initiatives that resonate with consumers and athletes around the world.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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