Michael Bronner

Michael Bronner is the President of Dr. Bronner's, a leading natural soap and personal care products company. Here are some key details about him:

Professional Background

Michael Bronner is a fifth-generation soap maker and grandson of the company's founder, Emanuel Bronner.1 He has been instrumental in growing Dr. Bronner's from a $4 million company in 1998 to over $199.6 million in annual revenue by 2023.1

Leadership and Achievements

Under Michael's leadership, along with his brother David (CEO), Dr. Bronner's has:

• Become a sustainable leader in the natural products industry
• Introduced hemp seed oil formulations in 1999
• Certified their products under the USDA National Organic Program in 2003
• Grown from 20 employees in 2000 to 297 employees in 20213

Michael was promoted from Vice President to President in 2015.1 His first action as President was to promote his brother David to CEO, with the unconventional title of "Cosmic Engagement Officer".1

Company Values and Initiatives

Dr. Bronner's operates on six "Cosmic Principles" that Michael attributes to their success:

1. Work hard
2. Do right by customers
3. Treat employees like family
4. Be fair to suppliers
5. Treat the earth like home
6. Fund and fight for what's right3

The company is known for its activist orientation, championing causes such as GMO labeling, industrial hemp farming, organic standards, drug policy reform, and fair minimum wage.1

Personal Approach

Michael has been open about his own mental health struggles, using his experiences to introduce innovative employee benefits like ketamine-assisted therapy.2 This aligns with the company's principle of treating employees like family and their commitment to addressing mental health issues.2

Michael Bronner's leadership style and commitment to both business growth and social responsibility have helped establish Dr. Bronner's as a unique and successful brand in the natural products market.