Brown University

University of California, Berkeley

I help improve talent performance with Assessments and Gamification

Herø Projects applies an award-winning Graphic Storytelling and world-building skillset to tell the brand story in a way that is relevant, readable and stands out.

Our work for the NFL, LiveNation and Netflix speaks for itself https://www.heroprojects.io/ip-catalog

Leverage the entertainment medium that consumers find most engaging: Delivered across print, web, and social media, Graphic storytelling is an  ultra-relevant POV. A 'comics' sensibility currently permeates every aspect of movie, TV and game culture. 

For  sponsorship activation, CSR and cause-related campaigns, talent and employee communications and learning initiatives, advocacy, and B2B marketing, Graphic Storytelling tells your story. Every brand needs a powerful core message and dimensionalized backstory full of life and passion

HERØ Projects

We cofounded Courageous Labs to develop digital technology to scale Courageous Conversation, our protocol for engaging and deepening dialogue and affecting beliefs among people of all races. 

Now, a suite of digital experiences bring the proven Courageous Conversation workshop content to life in self-led in app format. Users interact with others, share perspectives, and practice new skills of inclusiveness. Covid-19 and the emphasis on distance learning make this solution ever more relevant in 2022.    

For over 25 years our facilitator-led Courageous Conversation workshops, led by Glenn Singleton, have helped over 1,000,000 participants live their most empowered and powerful lives.  The topic is ever more prominent in 2022. While highly effective, the Workshop sessions can only reach a fraction of the workforce. The app extends the experience to everyone.

Courageous Labs

Co-Founder

Persona Labs delivers Talent Assessments to improve organizational performance.  We have powerful, proprietary algorithms that we want to put to good use to help people. Help them understand themselves to make better career choices, and help employers look past the resume in considering talent potential. 

Our psychometric library of assessment content is used by over 1 million people at 10,000 companies, built on 20 years of experience in developing assessment tools for talent development.

In a world where crunching data to optimize everything has become the new normal, we believe data will make us or break us. Big Data is already heavily mined for “programmatic” insights in consumer behavior. Google has us mapped. Your life insurer can learn more from your digital footprint than from your blood test! 

Our mantra when bringing predictive analytics to talent development is to deliver as much value back to users as to the companies that deploy it. So, we add gameplay to make assessments more engaging experiences, yielding more and better insights. Armed with data measuring an employee's capabilities and motivators, managers can build teams that fit, and create effective development plans that target their greatest potential and motivation to grow. 

Keeping the “human” in Human Resources is what you get from a diverse team of psychometricians, game designers, UX specialists, data scientists, organizational effectiveness practitioners, programmers, filmmakers, foodies, and fly fishermen. Join us in leveraging data-driven insights to improve the nature of work, business, and the human condition.

Persona Labs

President

I apply gamification to deepen engagement, assess capability, change behavior, and improve performance.  Every brand and marketer can benefit from using gamification to playfully induce behavior. 

For consumer + B2B marketing and for talent development (recruiting, leadership, sales skills, diversity,  behavior change) business leaders benefit from seeing the lens of gamification as a market indicator and a business opportunity.  

We experience the world through interfaces. Employees and consumers who have known games since childhood seek a UX  that responds to their input and delivers actionable data to make the experience more personalized and meaningful. 

Long-standing marketing and educational techniques are giving way as today’s consumer seeks more reward and more engagement. The systemic cultural influence of gaming is changing the nature of work, business, and the human condition.

Experiences Unlimited

Founder and President

Curr3nt delivers Conversational Activation. A better way to drive lead generation, opt-in and CRM enrichment at the top of the marketing funnel, Curr3nt mimics the function of conversation to start the conversation with customers, and delivers 3X higher response rates than traditional methods.

What differentiates Curr3nt from regular chatbots is our highly-graphic conversational interface to deliver truly branded experiences. 

Curr3nt eliminates the need for the microsite, as it launches from a digital banner, webpage, email link, or QR code to activate campaign creative, meaningful content, gamification, as well as sweeps, or coupons.
 
Conversation is overwhelmingly how humans interact, and ultra-familiar conversational text messaging dominates our use of  mobile phones. 

As evidenced by Meta’s massive emphasis on conversational messaging as its new go to market strategy, the death of third party cookies adds to Curr3nt’s relevance and utility as brands work harder to build direct relationships with consumers. 

Curr3nt has cracked the code for acquiring leads and data. It all starts with a conversation.

Curr3nt

Head Of Strategy + Business Development

Sciolytix focuses on improving the performance of sales people and sales teams. Our game-based learning platform assesses, develops and reports on competencies.    

UPtick is a a B2B Sales Skills learning offering, built for  Enterprise sales.  Named  for the potential for uptick in sales productivity, UPtick's self-led 3D business environment immerses salespeople in real life selling scenarios.  

Salespeople apply principles, techniques and behaviors  in a safe, competitive and fun learning environment.  This game play results in a top-down view of the competencies of the team that informs management about what's needed to do better.

Sciolytix

Enterprise Business Development

We launched the Gamification Forum conference series to serve a deep need at the enterprise level to understand gamification and 'game thinking'​. Our last Conference was held in Chicago with the theme of "Predictive Gameplay"​.  

We share best practices, showcase new products and ideas, disseminate data, inspire each other and network. The event covers gamification for employees, consumers, B2B communications, and education and training. The first event was held 9/2013.

OUR MISSION

Combining the ‘language of games” – game dynamics, interfaces and interactions – with the instant community of social networks and the place-based immediacy of mobile makes for a potent and relevant area for brands to leverage. 

Gamification helps marketers deliver meaningful experiences to customers to build brand relationships.  Overall, we are dedicated to 'game thinking' ...applying game principles to delivering engaging experiences to accomplish organizational goals.

Gamification Forum

Conference Founder + Chair

Flightpath connects brands with target audiences, Our team of storytellers and designers build digital platforms that create awareness and brand experiences.  We  help companies build  relationships with consumers through e-commerce, content and community sites, mobile applications, Facebook and other social platforms

Flightpath is responsible for the strategy, design and development of marketing initiatives for global brands  Each month, millions of visitors engage with  digital experiences created by Flightpath.

Flightpath

Digital Strategy and Business Development

Delivering first-ever game-based  campaigns for Coca-Cola, General Mills, Taco Bell and other top marketers.  Pioneered advergaming as a platform to draw web traffic and engagement. Over 8 million games in circulation.

BrandGames

Pioneering interactive marketing  company delivering a full-range of high-end multimedia marketing solutions to captivate and build relevance with customers.  Ushered Clinique, Bristol-Myers Squibb, Hartford Insurance, Con Ed, and Texaco into the digital era with CD-ROM ‘electronic brochures’ and branded games for use in direct mail, sampling and promotion, and touchscreen kiosk programs at events.    

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Media Designs Interactive

Business Development and Consulting

As Director of Marketing at Reuters Television, led new business development for corporate television services, leveraging Reuters global production and delivery resouces to serve corporate communications objectives.  Developed Employee Communications, Government Relations and corporate identity programs for top clients including Bristol-Myers Squibb, Microsoft, Philip Morris, Hartford Insurance, Cartier.

Jim Wexler