Michael Briggs

Michael Briggs is a Chief Growth Officer at Xayn, with a background in digital marketing and a specialization in search engine optimization (SEO) for large multilingual websites and unpaid media.

With a postgraduate degree in Information Technology from the University of Stirling, Michael's expertise includes SEO, search engine marketing, online user profiling, affiliate marketing, usability analysis, website conversion, and utilizing tools like Google Analytics, Omniture, Google Website Optimizer, Google AdWords, and Google Local Business Center for growth hacking strategies.

Having held key positions such as Director of Growth, Global SEO and Content, Head of SEO and Content Strategy, and Director of SEO Strategy at respected companies like Skyscanner, Caliberi, and Equator, Michael has extensive experience in driving user acquisition, activation, and retention to boost revenue through effective content strategies.

His fascination with user behavior and data-driven approaches has contributed to his success in optimizing websites and maximizing online visibility through organic search.

Michael Briggs is a skilled growth hacker marketer with a passion for leveraging SEO techniques to enhance online presence and drive business growth in competitive digital landscapes.