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Michael Boots
GTM Leader - SaaS & Fintech
Professional Background
Michael Boots is a seasoned executive known for his exceptional ability to build and lead successful Go-To-Market (GTM) teams across various sectors, particularly in the fields of financial technology (FINTECH) and software as a service (SaaS). With over 25 years of diverse experience within both large corporations and ambitious start-ups, Michael has consistently delivered impressive results by creating customer-centric organizations supported by optimal behaviors, attitudes, and techniques.
Michael's extensive career has seen him take on key leadership roles in prominent organizations. As the current Vice President of Sales & Account Management at Treasury Prime, he has leveraged his deep understanding of buyer-centric GTM models to establish a culture of performance, integrity, and accountability. Prior to his position at Treasury Prime, he made significant contributions as the Chief Sales Officer at connectTMA, where he drove collaborative initiatives aimed at enhancing customer engagement and satisfaction.
His impressive track record further extends to his role as Vice President of Sales - North America at Trintech, where he honed his skills in leading high-performing sales teams. Michael's early career included multiple leadership positions at Thomson Reuters, such as Regional Director of Sales and Account Management and Head of Enterprise - Tax & Accounting. These roles enabled him to craft strategies that were not only innovative but also deeply embedded in customer needs and market demands.
Over the years, he has consistently demonstrated results-oriented leadership through the application of a continuous process improvement mindset, enabling organizations to thrive in highly competitive environments. His focus on building a culture centered around the human connection, transparency, and empowerment has defined his approach to leadership, ensuring that both employee experience and client satisfaction take precedence.
Education and Achievements
Michael Boots holds a Master of Business Administration (MBA) in Business Administration and Management from Eastern Michigan University, coupled with a Bachelor of Arts (BA) in Business Administration and Management from Alma College. His academic background provides him with a strong foundation in strategic business practices, which has been instrumental in his success across various roles.
Throughout his career, Michael has been committed to personal and professional growth, always striving to learn and adapt in an ever-evolving marketplace. He believes in leading by example and strives to create environments where team members feel empowered and accountable, thus cultivating high levels of employee engagement and motivation. His ability to deliver consistent results has allowed him to experience continuous career advancement and recognition in the technology and finance sectors.
Achievements
Michael Boots' career is characterized by numerous notable achievements, reflecting his dedication to excellence and the establishment of robust business practices. His leadership has not only driven revenue growth but has also influenced the overall organizational culture within the teams he has managed. For instance, during his tenure at Treasury Prime, he successfully implemented innovative sales strategies that significantly improved client acquisition and retention rates.
At connectTMA, as Chief Sales Officer, Michael played a crucial role in redefining the sales process to be more customer-oriented, which led to superior business results and customer feedback. Similarly, in his role at Trintech, his strategic guidance and team development initiatives led to achieving unprecedented sales targets, further solidifying his reputation as a high-impact leader.
Beyond the numbers, Michael's focus on building meaningful relationships with clients and fostering an engaged workforce has been a cornerstone of his management philosophy. By promoting a culture of learning and collaboration, he has ensured that the teams he leads are not only successful but also aligned with the organization's mission and values. Michael's leadership style has not only contributed to financial success but has also built a positive legacy of empowerment and integrity within the organizations he has been part of.
In summary, Michael Boots is a highly accomplished executive with expertise in leading successful sales organizations within the FINTECH and SaaS industries. His strategic focus on buyer-centric Go-To-Market models, combined with his commitment to team empowerment and customer satisfaction, positions him as a leader poised for continued success in his career.
tags([
business leadership
customer-centric organization
go-to-market strategies
FINTECH
SaaS
sales management
team empowerment
organizational culture
revenue generation
executive leadership
continuous improvement
account management
transparency
employee engagement
strategic business
high-performing teams
professional development
sales strategies
customer acquisition
Thomson Reuters
Treasury Prime
connectTMA
Trintech
Alma College
Eastern Michigan University
Location
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