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Michael Asshauer
Tech Founder gone B2B Marketing ❤️ LinkedIn Ads following the Performance Content Strategy for IT, Software and Consulting.
Michael Asshauer, a dynamic entrepreneur originally from the charming Rhineland, has always harbored a passion for the art of communication and the power of words. His journey began in Hamburg, where, infused with a spirit of entrepreneurship, he cultivated his early interests in writing and marketing. Today, he is based in the picturesque city of Vienna while also finding inspiration along the serene shores of Latvia's magical Baltic Sea. Michael’s fascination with motivating people to take action through his writing and speaking has been a consistent thread throughout his varied career and personal endeavors.
The seed of his writing talent was sown early on when he composed heartfelt poems to woo the girls in his class. By the age of 12, he took a giant leap forward by launching his own village newspaper, demonstrating an undeniable knack for engagement that captivated nearly all the villagers, each of whom subscribed for just 50 pfennigs an issue. This early venture foreshadowed a future riddled with innovative ideas and a commitment to connecting with audiences on different levels.
As a young adult, Michael became a lyricist for his punk rock band, which had the honor of opening for the internationally recognized band Tokio Hotel. This artistic phase not only honed his lyrical skills but also enriched his understanding of how music and words weave together to create vibrant narratives that resonate with audiences.
In his professional life, Michael co-founded Familonet, a technology company that has gracefully expanded to support over 2 million users worldwide. This significant achievement ultimately led to Familonet's acquisition by the Daimler Group, marking a crucial milestone in Michael's entrepreneurial journey. Following this, he continued to advance his career by taking on impactful roles, including as Director of Product and Head of Product Design at moovel Group, where he was at the forefront of innovation in mobility solutions.
Currently, Michael serves as the CEO of XHAUER, a forward-thinking agency focused on performance and content marketing. Here, he empowers IT, software, and consulting firms to attract customers beyond traditional platforms like Facebook, LinkedIn, and Google. The goal of XHAUER is not only to enhance marketing strategies but also to cultivate independence from platform-centric tactics, allowing clients to forge deeper connections with their target audiences. With a steadfast belief in the transformative power of marketing, Michael views his work as more than just a profession; it is a heartfelt passion he would gladly pursue, even for free.
His rich educational background further complements his impressive career trajectory. Michael earned a Doctor of Business Administration in Marketing Research from Middlesex University, solidifying his expertise in understanding market dynamics and consumer behavior. Additionally, he holds multiple Master’s degrees, including a Master of Science in Business Administration from the University of Hamburg and a Master of International Business from Swinburne University of Technology. His academic journey began with a Bachelor of Science in Economics from the University of Hamburg, laying a solid foundation for his comprehensive understanding of business and economic principles. Each educational milestone has equipped Michael with the skills and insights necessary to thrive in various facets of business and entrepreneurship.
Throughout his career, Michael has had the privilege of contributing to and learning from an impressive array of organizations. Beyond his role at XHAUER, he served as Founder and Advisor at Talentmagnet Performance Recruiting, where he leveraged his talents to unify recruitment and marketing strategies. His involvement in media enterprises such as B2B! Marketing Podcast at XHAUER showcases his commitment to sharing knowledge and fostering conversation around B2B growth and LinkedIn advertising. Beyond tech and marketing, his experiences in social work and sports journalism also paint a holistic picture of a versatile professional who understands the multifaceted nature of human engagement.
With a rich and vibrant career characterized by a blend of creativity, inquiry, and innovation, Michael Asshauer stands out as a beacon for aspirants in the field of content marketing and business entrepreneurship. Always eager to lend a helping hand, he is enthusiastic about connecting with others to expand his network and offer assistance wherever possible. Michael's blend of passion, professional experience, and dedication to the craft of communication makes him a valuable asset in any endeavor he pursues.
Education and Achievements
Michael Asshauer's diverse educational profile sets a powerful foundation for his career in business and marketing. He is a proud alumnus of Middlesex University, where he obtained his Doctorate in Business Administration with a focus on Marketing Research. This advanced education equipped him to analyze and interpret market trends and consumer behavior, skills he effectively applies in his various roles as an entrepreneur.
In addition to his doctorate, Michael holds a Master of Science in Business Administration from the University of Hamburg, which has offered him a robust understanding of business operations. He complements this with a Master of International Business obtained from Swinburne University of Technology, enriching his global perspective on business practices. He commenced his academic journey with a Bachelor of Science in Economics from the University of Hamburg, where he laid the groundwork for his analytical skills and economic acumen that would later bolster his professional endeavors.
Achievements
Among Michael Asshauer's notable achievements is the establishment of Familonet, where he successfully supported two million users before being acquired by the Daimler Group, a significant accolade that reflects his capability in scaling technology solutions in the modern market. As a co-founder and leader at moovel Group, Michael also played a pivotal role in driving innovation in mobility solutions, helping to shape the future of transport services.
Furthermore, as the CEO of XHAUER, Michael has emerged as a thought leader in performance and content marketing, dedicated to empowering B2B companies achieve marketing autonomy. His deep commitment to advocating for impactful marketing and performance growth continues to inspire audiences and clients alike.
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Clay is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Clay centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Clay's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.