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    Brian Chesnick

    VP Growth - Performance Marketing - CRM - Brand & Content Development - Direct-to-Consumer - Subscription Marketing

    Professional Background

    Brian Chesnick is a highly accomplished marketing executive, renowned for his strategic acumen and results-driven leadership in the dynamic field of growth marketing. With a passion for developing, launching, and nurturing brands into lucrative growth trajectories, Brian has demonstrated his ability to craft and execute comprehensive 360-degree marketing strategies that enhance customer experiences, position businesses for scalability, and foster significant bottom-line impact across diverse industries.

    At present, Brian heads growth for a pioneering subscription-based technology startup in the mobile app sector, where he focuses on building customer acquisition, CRM (Customer Relationship Management), and data capabilities. His innovative strategies aim to expand the product's user base in an emerging industry category centered on personal security, reflecting his continuous drive for growth and adaptation in rapidly evolving markets.

    Brian’s career is marked by his influential role within a multibillion-dollar entertainment, media, and hospitality enterprise, where he was instrumental in revitalizing outdated brands into contemporary, award-winning concepts. He reinvented the company’s core marketing strategy, transitioning it to a data-driven and performance-oriented model. This transformation not only led to a substantial increase in sales but also spurred enhanced customer engagement through effective digital content development and savvy social media campaigns. His efforts were crucial in achieving revenue and EBITDA growth that consistently surpassed market expectations and strategic plans.

    In his earlier years, Brian made significant contributions as a senior marketer for a retail e-commerce brand and membership program, leading initiatives to reengineer marketing models toward a more customer-centric approach. By aligning marketing strategies with the evolving product landscape, he fundamentally impacted the company's core segmentation strategy, media mix model, and member targeting processes.

    Education and Achievements

    Brian Chesnick's educational journey laid a strong foundation for his illustrious career in marketing and strategy. He pursued his MBA in Strategy at Duke University’s prestigious Fuqua School of Business, an institution known for its rigorous academic programs and emphasis on leadership. Prior to his MBA, Brian earned a Bachelor of Science (B.S.) in Finance and Marketing from Binghamton University, equipping him with essential analytical and strategic insights that underpin his professional endeavors.

    Over the course of his career, Brian has ascended through various roles in prominent organizations, demonstrating exceptional leadership and strategic thinking. As Vice President of Digital Acquisition at A Place for Mom, he deployed innovative marketing strategies that catered to a diverse clientele. At Bond, as Vice President of Marketing – Audience Development & CRM, Brian enhanced customer engagement and loyalty through targeted marketing initiatives.

    His expertise in growth marketing and audience development is further exemplified by his tenure as Head of Growth at Shop Your Way, where he played a pivotal role in optimizing the performance of marketing campaigns and improving user engagement. At Caesars Entertainment Corporation, Brian held several key positions, including Director of Social Media & Content Strategy and Director of Performance Marketing & CRM. In these roles, he was responsible for shaping comprehensive marketing strategies aimed at enhancing brand visibility and customer loyalty, contributing to the company’s overarching growth objectives. Brian's early career also includes significant experience in the finance sector, where he served in various capacities at Morgan Stanley and Deutsche Bank, further enriching his understanding of analytical frameworks and business strategy.

    Achievements

    Brian’s extensive professional journey is peppered with notable achievements that underscore his expertise in marketing leadership, audience development, and performance marketing. His initiatives in digital advertising and brand development have helped numerous organizations thrive in fiercely competitive landscapes. Brian's focus on customer experience management and loyalty marketing has been instrumental in fostering deep, lasting connections between brands and their customers, translating into robust financial outcomes for companies.

    His adeptness in e-commerce optimization and strategic partnerships has allowed him to fuel innovation and efficiency in marketing campaigns, driving measurable results. Through sophisticated analytics and KPI tracking, Brian has consistently demonstrated his capability to optimize resources and maximize budget returns, ensuring that marketing initiatives deliver substantial value.

    Moreover, his dexterity in digital and video content creation, along with influencer marketing and social media strategy, showcases his versatility as a marketing leader. Brian is not only committed to crafting effective marketing campaigns but also to developing meaningful content that resonates with audiences and fosters engagement across multiple platforms.

    In conclusion, Brian Chesnick’s journey as a marketing executive, growth strategist, and results-oriented leader is a testament to his unwavering commitment to driving brand success and customer satisfaction. His comprehensive experience across diverse sectors, coupled with his strong educational background, positions him as an influential figure in the marketing world. Brian's ongoing initiatives in personal security and his contributions to leading brands reflect his innovative spirit, making him a sought-after authority in growth marketing and strategic brand development.

    Related Questions

    How did Brian Chesnick develop his expertise in growth marketing within the technology startup space?
    What strategies has Brian Chesnick implemented to enhance customer acquisition in the personal security market?
    How has Brian Chesnick transformed marketing strategies in large entertainment and hospitality enterprises?
    Can Brian Chesnick share insights on leveraging digital content for brand development?
    What key metrics does Brian Chesnick use to assess the success of performance marketing campaigns?
    Brian Chesnick
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    Location

    New York City Metropolitan Area
    Location