Christina Meyer

Christina Meyer is the Digital Ethics Specialist at Die Schweizerische Post (Swiss Post). She holds a Master's degree in Business and Social Sciences and has additional training in data product design.1 Meyer, 38, has been working in this role for about two years, focusing on creating awareness and implementing digital ethics principles within the organization.2

Her responsibilities include:

1. Developing guidelines for digital ethics, including a 15-page guide for employees1
2. Creating an orientation framework for digital ethics at Swiss Post2
3. Advising and supporting projects to incorporate digital ethics principles from the start2
4. Working on initiatives like the "Swiss Digital Ethics Compass" in collaboration with external partners1

Meyer's approach is to provide tools and empower staff to consider digital ethics in their projects, rather than acting as a gatekeeper.12 She has helped Swiss Post achieve certifications such as the Data Fairness label for data and analytics solutions in advertising, and the Digital Trust label for the "My consignments" online service.2

Prior to her current role, Meyer has experience in marketing, project management, digital product responsibility, and innovation management in the insurance industry.1 She works at Swiss Post's headquarters in Bern and lives in the canton of Zurich.1