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Mero Guirguis
Growth • Go to Market Strategy • Nonprofit
Mero Guirguis is a highly experienced and versatile strategist with a proven track record of driving significant financial, strategic, and organizational impact.
With a global reach, Mero has worked with executives from over 50 organizations spanning 5 continents, 20 countries, and 30 industries, demonstrating expertise in problem-solving in diverse and fast-changing environments.
His key areas of focus include identifying and targeting profitable demand, securing dominant market positions, optimizing distribution channels, structuring integrated marketing, innovating new businesses, managing innovation pipelines, reinventing business models, and embedding strategic and innovation capabilities.
Mero highlights the importance of collaboration in delivering meaningful impact and excels at fostering collaboration within executive teams, across functions, and with partner companies.
Some of his notable achievements include generating over $3 billion in new revenue streams for a global appliance company, increasing revenue by 50% and market value by 3 times for a $20 billion equipment manufacturer, and paving the way for a $1 billion acquisition through an e-commerce strategy for a leading insurance company.
His deep industry expertise spans across consumer products, healthcare, financial services, industrial products, and energy sectors, with specific knowledge in consumer products, healthcare, financial services, industrial products, and energy industries.
Mero Guirguis holds a Bachelor's Degree in Politics, Economics, Rhetoric, and Law from the University of Chicago.
His professional experience includes roles such as Executive Director at 222 Foundation, Principal at Blue Ridge Partners, Chief Strategy Officer at Cogent Strategy, Global Consumer Analytics at The Nielsen Company, Strategic Marketing at The Cambridge Group, and various strategic roles at Capgemini, Strategos, and Gemini Consulting.
Prior to his strategic roles, Mero started his career as an Analyst in Investment Banking at Security Pacific Merchant Bank which later became Bank of America.