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    Meredith Klein

    Head of Consumer & Product Communications, Pinterest 📌 - Former Walmart, Jet

    Professional Background

    Meredith Klein is an accomplished communications leader with extensive experience in consumer and product communications across some of the world’s most recognized brands. Currently serving as the Head of Consumer & Product Communications at Pinterest, Meredith is dedicated to leveraging consumer insights to craft engaging campaigns that illuminate how Pinterest’s innovative products and services foster joy and inspiration globally. Her collaborative spirit allows her to work seamlessly across teams, ensuring that powerful narratives resonate with users and drive engagement.

    Before joining Pinterest, Meredith held the pivotal role of Director of PR for Walmart.com’s acquired brands such as Jet.com, Bonobos, Hayneedle, ELOQUII, Moosejaw, and Art.com. Her expertise in communications was instrumental in supporting Walmart’s diverse portfolio, delivering clear and impactful messaging that reinforced brand values. In this role, she also directed communications for Walmart’s Product organization, providing integral support to the Chief Product Officer with executive thought leadership and strategic communications planning.

    Meredith's journey in the world of communication took flight at Jet.com, where she served as the Director of Media & Public Relations. As the first communications hire for the rapidly expanding eCommerce platform, Meredith was responsible for establishing the communication practice from the ground up. She played a key role in various aspects of communications, including corporate communications, national media relation strategies, crisis management, and establishing a robust social influencer outreach program. Additionally, her close collaboration with Jet’s executive leadership, including the President and Chief Customer Officer, enabled her to effectively manage messaging and brand identity.

    During her tenure at Jet.com, Meredith led significant initiatives including the communications strategy for Jet’s brand relaunch in September 2018, working with teams across merchandising and marketing to boost consumer awareness and reinvigorate the brand’s presence. She also spearheaded the communications surrounding the launch of Jet’s private label, Uniquely J, in October 2017, which illustrated her strengths in product positioning and brand narrative development.

    Meredith's professional roots extend beyond eCommerce, with leadership roles at esteemed public relations firms like Makovsky and Golin. At Makovsky, she was pivotal in managing key accounts, including WebMD, Cisco, and adidas, while also contributing to the launch of the Consumer Practice and supporting startup initiatives at influential events like the Consumer Electronics Show (CES). Her versatility and adaptability have been a hallmark of her career, making her a sought-after expert in the field.

    Education and Achievements

    Meredith Klein earned her Bachelor of Arts degree in Communication and Media Studies from Quinnipiac University, a foundation that has served her well throughout her career in public relations and communications. Her educational background, combined with her extensive work experience, provides her with a unique perspective on consumer behavior and communication strategies.

    Meredith is also an active member of the Public Relations Society of America (PRSA), showcasing her commitment to professional development and ethical standards in the public relations industry. Additionally, she lends her expertise to the Board of Quinnipiac University’s School of Communications, contributing to the development of future generations of communicators and helping to shape the curriculum in alignment with industry trends.

    Achievements

    • Currently Head of Consumer & Product Communications at Pinterest, where she enhances brand engagement through innovative storytelling.
    • Successfully led communications for the relaunch of Jet.com, collaborating with major departments to revitalize the brand and boost its market presence.
    • Played a crucial role in the communications strategy for Jet.com’s private label Uniquely J, showcasing her expertise in product communication and brand development.
    • Established the communication strategy and practice for Jet.com as the first communications hire, demonstrating leadership and industry foresight.
    • Managed significant accounts for top-tier clients like WebMD and Cisco during her tenure at Makovsky, showcasing her ability to navigate high-pressure environments and deliver results.
    • Co-founded the Consumer Practice at Makovsky, focusing on consumer technology and innovation.

    Conclusion

    With such a well-rounded background in consumer communications, Meredith Klein exemplifies the skill set required to excel in a fast-paced, ever-changing industry. Her strategic thinking, proven results, and active engagement in the professional community illustrate her commitment to making a lasting impact on brand narratives and consumer engagement. As she continues to inspire others at Pinterest and beyond, Meredith's journey in the communications landscape remains one of continual growth and accomplishment.

    Related Questions

    How did Meredith Klein develop her expertise in consumer communications at Pinterest?
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    In what ways has Meredith Klein contributed to the Board of Quinnipiac University’s School of Communications?
    How did Meredith Klein's role at Jet.com shape her approach to public relations?
    What lessons has Meredith Klein learned throughout her career in communications?
    Meredith Klein
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    Location

    New York, New York