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Jennifer Koen
Head of Brand Partnerships @ Pinterest 📌
Jennifer Koen is the Head of Brand Partnerships at Pinterest, where she plays a crucial role in developing and executing brand strategies that enhance user engagement and brand affinity. Based in New York, she has a background in both psychology and business, holding a Bachelor of Arts degree and an MBA from Harvard Business School.23
In her current position, Koen focuses on creating immersive experiences that connect brands with consumers in meaningful ways. For instance, she recently led a collaboration between Pinterest and Anthropologie for a holiday event designed to bring the Pinterest experience to life through shoppable installations and curated content.1 Koen emphasizes the importance of experiential marketing to foster deeper relationships with consumers, particularly targeting Gen Z and young millennial audiences.1
Prior to her role at Pinterest, Koen held various positions at notable companies including Godiva, Movado Group, and Sotheby's, which contributed to her extensive expertise in brand partnerships and marketing strategies.23 Her leadership is characterized by a commitment to innovative approaches that leverage data-driven insights to enhance brand connections.1
