Melissa Parrish

Melissa Parrish is a Vice President and Group Research Director at Forrester, specializing in B2C Digital Business Strategy, B2B Sales & Product, and various industries. She has a rich background in research and consulting, focusing on how businesses can leverage digital strategies to enhance customer experiences and drive sales.

Career Background

• Current Role: At Forrester, Parrish leads research initiatives that help organizations understand and adapt to the rapidly changing digital landscape. Her work involves analyzing market trends and providing insights that guide businesses in their strategic planning.
• Previous Experience: Before returning to Forrester, she held various roles where she honed her expertise in business insights and customer experience. Her career has been marked by a commitment to helping organizations navigate complex market dynamics.

Education and Skills

Parrish holds a degree in dramaturgy, which complements her analytical skills with a unique perspective on storytelling and communication—essential elements in effective business strategy.

Personal Interests

In addition to her professional pursuits, Parrish is known for her enthusiasm for theatre, literature, and technology, reflecting her diverse interests beyond the corporate sphere.145

Her LinkedIn profile can be found under the username melissarparrish, where she shares insights related to her work and interests.23