Melissa Lohrer

Growth Partner for Agency Founders | Creating Seven-Figure Potential through Strategic Repositioning, Modern Revenue Models, and Relationship-Based Sales

Melissa Lohrer is the Founder and Growth Partner at Waverly Ave. Consulting, a firm dedicated to helping independent creative agencies achieve sustainable growth. With over 13 years of experience in the creative agency sector, she transitioned from a corporate environment to consulting after experiencing burnout from traditional agency models. Her journey reflects a commitment to redefining success in the industry by focusing on empowering agency founders, particularly women, who face significant challenges in achieving financial milestones.

Professional Background

Waverly Ave. Consulting (August 2022 - Present): Melissa established this consulting firm to unlock opportunities for independent agencies, specifically targeting those aiming to reach the $1 million revenue mark. She offers tailored strategies that emphasize personalized business development approaches, including coaching and collaborative growth sessions.1 3 5
Previous Roles:
- Executive Director, Growth & Development at Elmwood Brand Consultancy (November 2022 - June 2023).
- Head of Growth at clarkmcdowall (September 2019 - August 2022), where she was instrumental in developing business growth strategies and enhancing operational efficiency.1 3 4

Philosophy and Approach

Melissa's consulting philosophy centers on creating a more balanced and fulfilling work environment for agency founders. She aims to alleviate the pressures of traditional business models by fostering relationships and implementing sustainable growth strategies that prioritize well-being alongside profitability. Her work is particularly focused on addressing the underrepresentation of women in the creative industry, where less than 1% of agencies are woman-owned.2 3 6

Key Services Offered

Power Sessions: Short, intensive coaching sessions designed to quickly address challenges.
Growth Collective: A collaborative program for multiple founders to share insights and strategies.
Fractional Business Development Partnering: Personalized support for scaling businesses.
Quarterly Advising: Ongoing strategic support tailored to individual agency needs.1 4 5

Melissa's unique approach emphasizes the importance of aligning business practices with personal values, ensuring that growth does not come at the expense of creativity or team well-being.