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Aoife Marron
Director at RED C Research and Marketing Ltd
Aoife Marron is currently the Director at RED C Research and Marketing Ltd, a prominent market research agency in Ireland. She joined the company in September 2012 and has since advanced through various roles, including Associate Director and Senior Research Manager, before her promotion to Director in March 2020.13
Professional Background
Aoife holds an honors degree in English and Economics, which laid the foundation for her career in market research. At RED C, she specializes in qualitative research, emphasizing the importance of storytelling and consumer engagement in delivering valuable insights to clients. Her work involves both qualitative and quantitative methodologies, allowing her to leverage her analytical skills effectively.12
Notable Contributions
Throughout her career, Aoife has collaborated with several well-known brands, including Aer Lingus, Disney, and RTÉ, providing her with extensive experience across various industries.1 Additionally, she has held leadership roles within the Marketing Society of Ireland, serving as the Vice Chair and later as Chairperson of the Future Council, where she contributed to thought leadership in the marketing field.134
Aoife Marron is recognized for her expertise in qualitative research and her ability to craft compelling narratives that resonate with both clients and consumers, making her a valuable asset in the marketing research landscape.
