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Melissa B.
Associate Director - Omni Shopper Marketing & eCommerce
Melissa B. is a skilled business leader with a strong background in marketing, brand management, shopper marketing, sales, eCommerce, finance, and strategy.
She holds a Master of Business Administration (MBA) with a focus on Marketing from Northwestern University's Kellogg School of Management and a Bachelor of Science (BS) in Finance from Purdue University.
Melissa has a wealth of experience working in various roles at prominent companies such as The Kraft Heinz Company, HARIBO of America, Inc., Mars Petcare US, Shiftgig, Big Ten Network, and Ford Motor Company.
During her time at The Kraft Heinz Company, Melissa served in roles like Associate Director in Omni Shopper Marketing and eCommerce, Associate Brand Director in Trade Marketing, and Brand Manager for various product lines.
Additionally, she has experience as a Brand Manager at HARIBO of America, Inc., an eCommerce Account Manager at Mars Petcare US, and a Sr. Associate Brand Manager at Mars Petcare US where she handled Skittles and Life Savers brands.
Her diverse background includes positions in strategy management, business development, and financial analysis, showcasing her adaptability and expertise across different business functions.
Melissa B. has been involved in companies of varying sizes, contributing to her understanding of the entire company growth lifecycle from small startups to large enterprises.
