Melina Baetti

Melina Baetti is a communications professional currently serving as the Social Media Manager for U.S. Hispanic and Sponsorships at Cricket Wireless. She is known for her expertise in content strategy and brand communication, focusing on connecting with diverse audiences through effective storytelling and engagement strategies.

Education and Early Career

Baetti graduated from the University of Georgia with a degree in public relations and a minor in sociology. During her time at university, she was actively involved in various organizations, including serving as president of the Hispanic Student Association, where she significantly increased membership representation from over 15 countries. She also gained experience as a medical interpreter and worked as a parent liaison to facilitate Spanish/English communications in her community.1

Professional Experience

Before her role at Cricket Wireless, Baetti held positions that allowed her to hone her skills in marketing communications. She has worked with Havas Sports & Entertainment, managing internal and external marketing efforts across 25 locations globally.3 Her career reflects a strong commitment to community engagement and effective communication strategies tailored to multicultural audiences.

Current Role

In her current position at Cricket Wireless, Baetti focuses on enhancing the brand's outreach within the U.S. Hispanic community through targeted social media campaigns and sponsorship initiatives. Her work aims to foster connections between the brand and its diverse customer base, utilizing her background in public relations to drive impactful communication.23

Overall, Melina Baetti exemplifies a passionate leader dedicated to leveraging her skills in communications to promote inclusivity and engagement within the Hispanic community.