Melanie Vaz

Melanie Vaz is the Social Media Manager for Australia and New Zealand at American Express. In her role, she is responsible for overseeing community management, developing social media strategies, and executing campaigns tailored to the region.

Background and Education

Melanie has a strong foundation in media and communications, holding a Bachelor's degree in Media Studies. Her professional experience spans various aspects of media, including public relations and campaign management.

Key Responsibilities

• Community Management: Engaging with customers across social platforms.
• Strategy Development: Crafting social media strategies that align with American Express's goals.
• Campaign Execution: Leading initiatives such as the "Express Yourself" campaign for the Sydney Gay and Lesbian Mardi Gras.14

Melanie is based in Sydney, New South Wales, and has been recognized for her contributions to enhancing American Express's online presence in the region.23