Award School

UNSW

Social Media Manager Australia and New Zealand at American Express

As Social Media Manager, I oversee the social activity across the Australian and New Zealand markets. This includes day to day running of social media accounts (Facebook, Instagram, Twitter, Google+ and LinkedIn), customer service and social strategy across all business divisions. 

The highlight of this role has most definitely been the Shop Small Campaign, in which I was required to develop, oversee and execute the social media strategy. Shop Small is currently in it's 12th year. 

Other notable campaigns include developing the social strategy for the partnership of American Express for VIVID Sydney and Vogue American Express Fashion's Night Out in Sydney and Melbourne. These partnerships provided an opportunity to drive awareness of the strong rewards and benefits American Express Card Members receive. 

http://mobile.news.com.au/national/shop-small-campaign-to-save-local-stores-and-build-community-spirit/story-fncynjr2-1227107561308

American Express

Social Media Manager Australia and New Zealand

Completed a 10 month stint in the Ogilvy offices in Melbourne, training and upskilling the Melbourne team on social media

Social@Ogilvy

Senior Digital Analyst

As a Senior Digital Analyst my role involves an in depth level of social strategic thinking, planning and execution of social/integrated campaigns. 

As the community manager for Australia's largest local business directory service I moderated up to 10 social platforms simultaneously and led the social media component of their integrated advertising campaign. 

I was recently the lead community specialist and manager of the Australian division of a global crisis communications team, and work on numerous FMCG (consumer) clients with Ogilvy partners Pulse Communications.

My specialty in blogger communications and influencer management has seen me lead a number of large scale blogger programs for clients. Additionally i am involved in new business research and pitching. 

Key highlights include the launch of Microsoft Office 365, Telstra MOG and award winning Kleenex Cottonelle 'Pin To Make A Difference' campaign. 

http://www.marketingmag.com.au/case-studies/kleenex-pin-to-make-a-difference-18336/

Clients include:
Sensis
AAMI
Telstra 
Microsoft Australia
UBank
BP
Nestle 
Kimberly-Clark Australia

As an Analyst I help design integrated social solutions that combine deep disciplines – like  public relations and marketing – and are rooted in what drives behavior.  We plan around owned, earned and paid media working together for a compound effect, and at its heart our work is ‘social by design’ – a phrase used now by Facebook but that captures what we do quite well.

Digital Analyst

The Office Coordinator role at Ogilvy PR allowed me to develop and strengthen my relationship with the wider Ogilvy group. It involved working closely with the Ogilvy PR team and STW group across Australia primarily but also gave me the opportunity to work with the wider global team. 

I began my role in 2009 after interning for two months with Howorth and Pulse Communications. My role involved daily administrative duties, coordinating training sessions, team meetings and couriers across 8 ore more agencies at one time.

I was responsible for arranging and setting up webinars, developing the company BCP (Business Continuity Program) and being a part of the OH&S committee as well as holding a fire warden role. I frequently used programs such as Microsoft Word, PowerPoint and Excel.

Office Coordinator

I worked as a retail assistant for Soul Pattinson Chemist where my duties included customer assistance, finance and counting of daily takings, closing the store and stocktake. 

I assisted the weekend team primarily but also worked during holiday periods in the week with the full time staff. 

This role strengthened my customer service skills and ability to manage difficult customers. It also displayed a high level of trust as i was responsible for large amounts of money.

Melanie Vaz