Melanie Shires

Marketing Director | ASU Mentor | Marketing & Business Consultant

Melanie Shires is the Director of Marketing at Education at Work, based in Phoenix, Arizona. With over two decades of experience in marketing and business management, she is recognized for her results-driven approach and ability to forge strong relationships across various business levels. Her expertise spans digital marketing, campaign management, and business development, leveraging technology to enhance efficiency and customer experience.

Professional Background

Current Position: Director of Marketing at Education at Work
Experience: Extensive background in B2B and B2C marketing, corporate leadership, and entrepreneurship.
Coaching and Mentorship: Actively involved in mentoring student ventures and aspiring entrepreneurs.

Education

Bachelors in Advertising from the University of Illinois Urbana-Champaign (1988-1992).
Professional Coaching Certification from the Southwest Institute of Healing Arts.

Skills and Certifications

Proficient in Google Ads, Google Analytics, and various digital marketing solutions.
Holds multiple Google Ads certifications and an Inbound Marketing certification from HubSpot Academy.

Recognition

Melanie has received several awards for her contributions to her field, including the eFunds Employee Excellence Recognition Award.

Her passion lies in making a positive impact through exceptional work, emphasizing the importance of helping others succeed in their business endeavors.1 2 3