Melanie Batchelor

Melanie Batchelor is the Managing Director of Campari America, a position she assumed on July 1, 2023. She has been with Campari Group for over a decade, during which she has held various leadership roles, including Vice President of Spirits and Global Strategic Marketing, and Managing Director of Campari Canada. Her extensive experience in the spirits industry has been pivotal in driving growth and brand development for Campari's portfolio, which includes well-known brands like Aperol, Wild Turkey, and Grand Marnier.123

In her current role, Batchelor oversees all functions of the U.S. business, focusing on expanding the company's market presence and enhancing brand recognition. She has emphasized the importance of agility and collaboration within her team, advocating for a workplace culture where employees feel empowered to provide feedback and take ownership of their career development. Batchelor believes that fostering diverse perspectives leads to more innovative solutions and a stronger organizational culture.346

Batchelor's leadership style is characterized by her focus on experience over traditional career progression, encouraging lateral moves within the organization to build a well-rounded skill set among her team members. She is committed to maintaining Campari's position as a trendsetter in the spirits industry and is particularly excited about the growth potential of brands like Espolòn Tequila and the Aperol Spritz.2345

Originally from Australia, Batchelor has lived and worked in various countries, including Canada, the UK, and the U.S., which has enriched her understanding of global markets and consumer behavior. This international experience informs her strategic approach to brand management and market expansion.46