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Melanie Davis
Director-Insights Strategy & Innovation
Melanie A Davis is a seasoned business leader and brand strategist with expertise in driving revenue growth through actionable insights and customer-centric business strategies. Melanie has developed a reputation as a trusted partner who injects the customer voice into business decisions and inspires collaborations that drive success. Melanie's passion for brand strategy has resulted in expertise in full 360° campaign analysis and measurement programs, including social media integration.
Melanie holds a BSBA in Advertising and Marketing from Questrom School of Business, Boston University, and an MBA with a focus on Statistics and Marketing from City University of New York-Baruch College - Zicklin School of Business. Melanie has worked for American Express in several director-level positions, including Director Insights Strategy, Director Small Business Insights, and Director Insights Global Advertising, Brand, and Media. Additionally, Melanie has experience managing large-scale global insights programs across the US, Canada, Mexico, South America, Europe, and Asia.
