Gillian Grefé

Gillian Grefé is the Head of Brand Creative at Alvaria Horizons, a position she holds within Alvaria, Inc., a company known for its innovations in workforce management technology. Based in Atlanta, Georgia, she plays a pivotal role in shaping the brand's identity and creative direction, especially following the company's strategic rebranding efforts to return to its roots under the Aspect name.

In her recent communications, Grefé emphasized the importance of this rebranding, stating that it represents not just a revival but a bold step forward for the company. She highlighted Alvaria's commitment to empowering organizations with innovative tools for workforce engagement, referencing the company's legacy in pioneering technologies such as automatic call distribution systems and workforce management software.1

Grefé has a rich background in brand strategy and creative marketing, having previously collaborated with various consumer brands to develop impactful marketing solutions. Her expertise lies in strategic thinking and storytelling, which she utilizes to enhance brand visibility and engagement.23