Meher Boualem

Meher Boualem is the Marketing Analytics Team Manager at MASS Analytics, a company specializing in marketing effectiveness and analytics. Based in Tunis, Tunisia, Boualem has progressed through various roles within the organization, including Junior Data Analyst and Senior Marketing Analyst, before assuming his current position.

At MASS Analytics, Boualem focuses on utilizing Marketing Mix Modeling to help clients understand their conversion drivers, optimize marketing budgets, and enhance return on investment (ROI). The company is recognized for its innovative approach to marketing measurement, leveraging advanced machine learning technologies to deliver dynamic models and insights. MASS Analytics has also been acknowledged as a top workplace in 2023, reflecting its commitment to a collaborative and supportive work environment.12