Meghan Hardy

Meghan Hardy is a seasoned marketing professional and entrepreneur with over 20 years of experience in the consumer brands industry. She is the Founder and Fractional Head of Marketing at Happening Ideas, LLC, a consulting firm she established in October 2017.1

Professional Background

Meghan specializes in marketing strategy, growth marketing, and team leadership for consumer brands, particularly in the retail, e-commerce, and direct-to-consumer (DTC) sectors.1 Her areas of expertise include:

• Global marketing strategy
• Go-to-market (GTM) planning
• Lifecycle marketing
• Subscription marketing
• Conversion rate optimization (CRO)

Career Highlights

• Happening Ideas, LLC: As the founder, Meghan helps growth-stage DTC startups and emerging consumer brands achieve scale and profitability. She has worked with brands such as ZitSticka, Royal Locks, Sips by, Mikuna, Kitsch, Petit Ami, and Boon.1

• Wile: Served as Fractional Head of Growth & Ecommerce from December 2021 to September 2023.1

• Splendid Spoon: Worked as Interim Head of Growth from August 2022 to March 2023.1

• RealNetworks: Held positions as Senior Marketing Manager and Marketing Manager, where she defined and executed global cross-channel consumer marketing strategies for media software and subscription services.1

• Celebrate Express, Inc.: Worked in various marketing roles, including leading omnichannel marketing strategy and owning digital customer experience for a DTC party supply and children's fashion/apparel brand.1

Education

Meghan holds a B.A. in Political Science from the University of Southern California.1

Personal Approach

Meghan is passionate about combining data with creative thinking, bringing order to chaos, and building high-performing teams. She finds joy in helping people discover products and brands that enhance their lives.1