Megan Sutphin

Megan Sutphin is the Director of CXO Experiences at Salesforce, a position she has held since April 2023. Based in Walnut Creek, California, she has extensive experience in event marketing and demand generation, having worked in various prominent roles prior to her current position.

Professional Background

• Salesforce

  • Director, CXO Experiences (April 2023 - Present)
  • Director of Proprietary Events, MuleSoft (July 2021 - April 2023)

• IBM

  • Head of Worldwide CX Event Marketing (June 2019 - July 2021)
    • Managed event strategies that included both physical and digital experiences, focusing on interactive and bespoke events.

• Bluewolf, an IBM Company

  • Global Director of Event & Field Marketing (June 2016 - June 2019)
    • Executed over 100 events annually, aligning marketing efforts with revenue goals.

• PagerDuty

  • Director of Field Marketing (August 2015 - June 2016)
    • Responsible for all event marketing efforts, including the launch of PagerDuty’s first annual conference.

Megan's career has been marked by her ability to innovate and adapt event strategies to meet changing market demands, particularly in the context of hybrid and digital-first events. She has a Bachelor of Arts in Political Science from the University of California, Santa Barbara, which she completed in 2006.123