Adam Smith is a skilled marketing professional with a wealth of experience in various forms of advertising, promotions, events, and campaigns. His expertise lies in executing multimedia campaigns to generate demand and leads through content marketing. Currently serving as the Digital Marketing Manager at IMPLAN Group, Adam is responsible for managing marketing campaigns using the input-output economic model to deliver the expected economic impact. Before this, he led the marketing team for Randall-Reilly, a media company that offers marketing and recruiting services for the construction and trucking industries. With his multi-channel campaign approach, he was able to increase attendance, branding, and awareness of eight industry-specific events. Adam values collaboration, creativity, and adaptability, and always strives to understand the business, goal, and audience, all while injecting humor and fun into his work. He holds a Bachelor of Science degree in Business Management from the University of Alabama, and has experience in CRM database maintenance, technical support, and event management.