Suggestions
Megan Machamer
UX Director of Research - Ethnographer - Cultural Anthropologist - Adjunct Professor - (She/Her)
Megan Machamer is a Research Director at Ipsos, based in Chicago, Illinois. She specializes in user experience (UX) research and ethnography, bringing over 10 years of social science research experience from both professional and academic contexts. Her work at Ipsos involves collaborating with various industries to enhance product development and customer experience through UX methodologies.13
In her role, Machamer has participated in webinars and panels discussing UX strategies and the importance of adapting research approaches in rapidly changing environments.24 Her expertise also encompasses digital ethnography, particularly in understanding behaviors within online spaces.3