Megan Copas

Megan Copas is the Director of Consumer Research at 84.51°, a Cincinnati, Ohio-based consumer research firm.12 In her role, she is responsible for helping to design and lead both quantitative and qualitative consumer research.3

Professional Experience

Megan has held several key positions at 84.51°:

• Director of Primary Research (current role)
• Associate Director of Primary Research
• Associate Director (previous role)

At 84.51°, Megan led the creation of a suite of agile research products that provided clients with more research options, allowing them to balance budget, level of service, and other factors.5

Expertise and Contributions

Megan specializes in various aspects of consumer research:

1. Virtual Reality (VR) Implementation: She works on implementing VR in store and display planning, using it for "proof of scale" testing with retail and consumer packaged goods partners.1

2. Behavioral Research: Megan is involved in conducting behavioral research using VR environments to gather information on product consideration, abandoned products, dwell time, and time spent in an aisle.1

3. Data Collection and Analysis: She oversees the process of selecting appropriate shoppers for VR studies, utilizing behavioral data to include genuinely engaged consumers in relevant categories.1

4. Research Methodology: Megan has presented research showcasing the differences between Behavioral Sampling and Traditional Sampling, emphasizing the effects on data quality.4

Recent Work

Megan recently collaborated with Johnsonville, a national meat purveyor, to understand key factors driving changes in shopper behavior. This project involved using behaviorally verified research to gain insights into consumer purchasing patterns in bacon and breakfast sausage categories.2

Megan Copas is recognized for her expertise in consumer research, particularly in leveraging advanced technologies like VR and behavioral data to provide valuable insights for retail and consumer goods industries.