Megan Barbe

Megan Barbe is the Vice President of Consumer Insights at Hallmark Media, a position she has held since joining the company in 2021.13 In this role, she brings extensive experience in consumer insight and research to the organization.1

Prior to her current position at Hallmark Media, Barbe had a notable career in the media and entertainment industry.2 From 2019 to 2021, she served as the Vice President of Research and Consumer Insights at Freeform TV Network.3 This background has equipped her with valuable expertise in understanding audience preferences and trends in the entertainment sector.

Barbe's appointment at Hallmark Media (formerly known as Crown Media) was welcomed as an important addition to their team.1 Her role likely involves analyzing consumer behavior, preferences, and market trends to inform strategic decisions for the company's media offerings, including the popular Hallmark Channel.

With her extensive experience and specialized knowledge in consumer insights, Megan Barbe plays a crucial role in shaping Hallmark Media's understanding of its audience and guiding its content strategy in the competitive landscape of media and entertainment.